GTS offers a vast network of premier providers nationwide with a complete array of services and solutions:
US based companies expanding into European and Asia Pacific countries often stumble in their efforts to establish a market base. Asia Pacific and European based companies face similar challenges entering the US market.
Common to both is the need for a localized go-to-market strategy that navigates the unique business culture of each market. Synchronization is essential to ensure alignment between the Sales and Marketing teams across the regions.
TuxBoy supports businesses in the Industrial Automation, Semiconductor, and Enterprise Technology sectors by helping you develop and execute an effective go-to-market strategy that is unique to the customers you serve.
To learn what approach works best for your business, we will will conduct a Discovery meeting with your team and then make recommendations for the most cost effective strategy.
Thought Leadership is when the media calls YOU for an opinion on the industry!John Bentham
Before the media will ask your C-Level executives about their ideas, they will need to read about them first. A Thought Leadership platform articulates these ideas and explains why they are important. TuxBoy will help you develop the assets needed to get the attention it warrants.
A well developed platform will help you approach the media in a way that makes it easier for them to engage.
Advisory services, such as establishing a Global Marketing Advisory Council, will facilitate collaboration on customer engagement ideas and best practices between geographically and culturally distinct regions. Collaboration on…
…will help keep the Marketing and Sales strategies aligned between regions.
As a result, look for increased alignment between Marketing and Sales support activities, less duplication of effort (lower Capex cost) and a much more engaged and responsive team. This should be a consideration of any multi-national company with a decentralized marketing team. Contact TuxBoy for more information on how Advisory Services can help your market entry or expansion plans.
Your organization’s ongoing market research likely includes target audience trends. It should also include a closed-loop process, where customer feedback is aggregated by the Marketing team and then provided to Product Management. From there, it should be used to enhance the product line for delivery back through Sales. When implemented, this process may reveal some surprising insights:
For larger organizations, it’s very likely that the necessary elements already exist for a closed-loop process; they may just need alignment and Executive approval for implementation. While we can’t guarantee executive approval, we can help make a compelling case for making this part of your go-to-market strategy!
Companies often realize too late that their current marketing tools are not well suited for use in multiple geographies; differences in language terms, privacy laws, cultural practices, and even direct mail sizes may not be comparable.
A marketing inventory identifies everything that touches a customer and then determines which tactics, tools, agencies and vendors will support multiple regions. As some marketing functions require a local response, TuxBoy will make recommendations on which tactics should be managed centrally and which ones could effectively be managed regionally.
At the completion of the inventory, your Marketing team will know exactly which tactics will support multiple regions and those that will not, therefore providing them with an action plan to resolve the tactical gaps.
TuxBoy will help you identify media entities who are already reaching your target audience. We’ll engage the proper media and build mutually beneficial relationships with your Executive and Marketing teams.
A strong relationship with the media is essential to keeping connected within your industry and developing a Thought Leadership strategy.
Even the most successful merger or acquisition often leaves value on the table in terms of missed opportunity; this is especially true in managing tangible and intangible Marketing assets. Consider the following post-acquisition questions:
TuxBoy has developed an Acquisition Site Integration Model to address the need for critical engagement between the Acquirer and the Acquired; it answers many of the questions above. Contact us to learn how we can help solve your marketing integration challenges and capture additional value.
Your business’ home online! If you have a website, does it accurately reflect who you are, what you do, and who you want to reach? Are you driving traffic to your website from social media channels and Ratings & Reviews platforms? Are you engaging website visitors with content they can share on social media? More importantly, are you converting traffic to qualified leads?
For your existing website, we offer:
A new website should be designed to engage visitors and nurture them into qualified leads. It’s also an excellent place to integrate new or existing social media channels for maximum visibility by your target audience.
For new websites, we offer all of the above and:
For a look at some of our recent website launches, see the examples on our Portfolio page.
A consistent stream of original and relevant content pushed onto Social Media will reinforce your market advantage and messaging, and contribute significantly to your organization’s Thought Leadership efforts.
While we typically think of the BIG 3 social media platforms Google, Facebook, Twitter, there has been a significant increase in new social media channels due to privacy and free speech concerns. New platforms such as Parler, Clubhouse, Gab, MeWe, etc. should not be neglected because they are new, as they are growing quickly with a completely different demographic than what is found on the legacy platforms.
A Social Media playbook is a guide for those who are engaging with prospective and existing customers on social media. It should include guidelines for engagement, content “dos and don’ts”, and may have an editorial calendar that is aligned with other generated content (e.g. articles and case studies). A playbook also serves as an important mitigation tool, should legal issues arise.
As good as your website may be, sometime you just need more power and capabilities on the small screen. We can develop an engaging mobile experience for any device, accessible from the Google Play or Apple App stores, to give your customers exactly what they need.
The purpose of inbound marketing is to drive visitor traffic from social media, emails, or other calls-to-action (like a direct mailer) to landing pages on your website where viewers are guided to take a specific action. If they find value in your information, they may be inclined to interact with the features (e.g., download a file, submit a contact form, leave a comment), resulting in a prospective lead.
Here are just a few of the many service offerings we can customize to effectively reach your target audience: